An acceptance letter to a top-tier MBA program is not a blue ribbon for past achievements. Admissions committees are certainly interested in what you've accomplished thus far, but that is because they are trying to forecast your potential for future achievement.
One question appears consistently in just about every application: "What are your career goals?" Your answer to that question in essays and interviews can serve as an elegant proof of your future potential. A powerful Career Goals Essay will detail your plan to be a leader of consequence in the future.
In this MBA Prep Step™, you will investigate the intersection between your strengths, passion, and sense of purpose and define your career goals. The career goals you develop using these exercises will set you apart from other MBA candidates. Defining your career goals is integral to your application strategy because once your career goals are clear, you'll be ready for the next MBA Prep Step™, which is to select the schools that will best prepare you to achieve your career aspirations.